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The texture is quite hard and the color payoff is buildable, which is a good thing for this kind of product. If you want a highly pigmented brow pencil to achieve super defined brows, you won't like it. But if you love natural soft brows and the look of a brow powder, you should check it out!
A brush and a sharpener are included, which is always a nice addition.
Unfortunately, this pencil is only available in one shade (01 Brun Ideal) and it's not a good color for me. It's a medium brown with a slightly pinky-purple undertone which would work best if you are a redhead. This would have been a good pencil for me when I had burgundy hair, but now that I'm a brunette I really need a taupey brown!
Here's a comparison with a few different brow pencils to show you the undertone :
As you can see, MAC Spiked is also a warm brown but it doesn't have the same purple-pink undertones. It Cosmetics Brow Power is a golden brown. Anastasia Brow Wiz in Medium Brown, Billion Dollar Brows Universal Brow Pencil and Hourglass Brow Sculpting Pencil in Dark Brunette are a taupey-brown color.
Guerlain's The Eyebrow Pencil retail for $34 CAD for 1.08g.
(I received this product in order to evaluate it and give my opinion, but rest assured that my comments are always honest and impartial.)