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This foundation stick gives medium but buildable coverage, it provides a bit more coverage than the liquid formula with one layer but it looks less natural than the liquid if I try to apply a second layer. So I prefer the liquid formula as my everyday foundation and use the stick for quick touch-ups.
I heard it's similar to Maybelline Fit Me Shine-Free Foundation but I don't think they are comparable. They both come in a stick formula but Ultra HD is creamier and thicker, it provides more coverage too.
I own the shade Y315 Sand which is a bit lighter than a NC30 and the undertones are a bit more beige than a typical NC shade (less yellow). UPDATE : Click here to see swatches of the 5 new shades!
As you can see on these photos, the same shade in the stick formula is lighter (and more pink) when swatched heavily on the skin but it gets darker when you blend it.
MUFE Ultra HD Stick VS Ultra HD Liquid (Y315)
It's still a bit lighter than the same shade in the liquid formula, if you look closely you can see that it looks a bit powdery on my skin. It can be the formula or the color simply doesn't match me perfectly, I don't know.
MUFE Ultra HD Stick VS Ultra HD Liquid (Y315), blended
This is such a great product to keep in my purse! I use it all the time to do quick touch-ups : to cover redness or dark circles that peek through the concealer at the end of the day.
I like it because it's easy to use and it doesn't look super cakey even if I apply it over my makeup. Unlike liquid foundation, it won't spill inside my handbag and it doesn't need to be set with a powder if you use it for touch-ups.
The Make Up For Ever Ultra HD Invisible Cover Stick Foundation retail for $50 CAD for 12.5g and is available in 15 shades.
(I received this product in order to evaluate it and give my opinion, but rest assured that my comments are always honest and impartial.)