April 5, 2017

Urban Decay Eyeshadow Primer Potion (New shades!)

If there is an eyeshadow primer that has a well established reputation, it's Urban Decay's Primer Potion! This little gem prevents eyeshadow from creasing, while also boosting the color intensity. Well, did you know that they just came out with four new shades?

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Urban Decay Eyeshadow Primer Potion Fix Freebase Caffeine Sin Review Photos Swatches New shades 2017

Urban Decay Eyeshadow Primer Potion Fix Freebase Caffeine Sin Review
Left to right : Caffeine, Freebase, Sin and Fix.

If you aren't already familiar with Urban Decay's Primer Potion, let me start off by saying that this is one of the best eyeshadow primers on the market.

I've used the original formula for several years, and I always have great results. I have oily eyelids and my makeup lasts all day without creasing or fading, even on a hot and humid summer day!

Urban Decay Eyeshadow Primer Potion Ingredients

A little bit goes a long way with these primers! The formula is very creamy and easy to blend.

I like to apply a tiny amount directly on my eyelids and blend the product with my fingertips. Then, I let the primer completely set (I wait for a minute or two) before applying my eye makeup. Can't get easier than that!

Urban Decay Eyeshadow Primer Potion Fix Freebase Caffeine Sin Swatches

The 4 new colors are :

Fix, a yellow beige with a matte finish.
Sin, a pinky champagne with a shimmery finish.
Freebase, a pure white with a matte finish. 
Caffeine, a warm brown with a matte finish.

Urban Decay Primer Potion Comparison Fix Freebase Caffeine Sin Swatches

Fix can be used for pretty much any eye look, it doesn't change the color or the finish of the eyeshadows. In comparison to the original formula, it's more opaque so it can cover redness and imperfections. Also, I think it's worth noting that if you buy this limited edition shade, Urban Decay will donate 100% of the purchase price to women's empowerment nonprofits. (For more information, visit TheUltravioletEdge.com)

Sin isn't really a new shade, but I think it wasn't available anymore and they brought it back. I like to wear this shade on its own, but it's a great base for shimmery eyeshadows too! It adds a slightly frosty finish to any eyeshadow, so that's something to keep in mind if you only like matte eye shadows.

Freebase is awesome for colorful and pastel eye looks! I don't think I need to explain why, just look at that photo and you will understand. The blue eyeshadow is much brighter with this white primer!

Caffeine works best as a base for neutral eyeshadows or for those with deeper complexions. If you prefer bright and fun eye looks though, this one isn't for you. As you can see on this photo, it completely changes the color of the shadow.

Please note that the shades Freebase and Fix are only available at urbandecay.ca.

Urban Decay UD Eyeshadow Primer Potion Fix Freebase Caffeine Sin

The Urban Decay Eyeshadow Primer Potion retails for $26 CAD for 10ml.

(I received these products in order to evaluate them and give my opinion, but rest assured that my comments are always honest and impartial.)

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