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I really love the formula, so pigmented and opaque! Most of the shades I've tried were long lasting and I absolutely adore the sweet citrus flavor!
In comparison to the Luminous Crème lipsticks (they have been discontinued this month), the formula is less oily and less prone to feathering. I think this new range will be a big hit!
Spritzer is a pinky lilac, the finish is very creamy and slightly glossy. I have a feeling that this will be a very popular shade! The staying power is surprisingly good for such a creamy consistency, it last 8 hours on me!
Urban Decay Matte Revolution Lipstick in Bittersweet is darker and much more pink. MAC Matte Lipstick in Heroine is much darker. Too Faced Melted Lipstick in Fig is darker and warmer.
Chai is a brown with red undertones, the finish is creamy and slightly glossy. It last a good 7 hours on me, almost 8 hours. It doesn't dry out my lips and didn't fade, although the finish is more matte at the end of the day.
Mirabella Rosy Rouge is much lighter and brighter. Lise Watier Sublime Lipstick in Ginger is lighter and less pink.
Black Truffle is black with violet undertones, the finish is creamy and semi-glossy. This is the only shade that didn't impress me, I noticed a bit of feathering and fading around the 5 hour mark and it dries out my lips.
MAC Matte Lipstick in Instigator is lighter and the finish is more matte. Urban Decay Matte Revolution Lipstick in Blackmail is similar but the undertones are more purple (instead of violet) and the finish is more matte.
Beetroot is a dark berry red, the finish is creamy and semi-glossy. This shade last 7 hours on me, I noticed some very minimal feathering but it was barely noticeable.
NARS Killer Shine Lipstick in No Shame is slightly lighter and warmer. MAC Matte Lipstick in Fashion Revival is more purple and the finish is matte.
Honeycomb is a medium nude beige, the finish is creamy and slightly glossy. This nude beige is beautiful on tan skin!! It last 3.5 hours on me, which is great for a beige lipstick. It fades evenly as well and I don't get a yucky white line on the center of my lips after a few hours.
MAC Honeylove is lighter, warmer. MAC Matte Lipstick in Kinda Sexy is lighter and more coral-pink. Too Faced Melted Lipstick in Nude is warmer, more peachy.
Gazpacho is a red with blue undertones, the finish is creamy and semi-glossy. The staying power is similar to Beetroot, it last 7 hours on me with very minimal feathering (barely noticeable).
Estée Lauder Matte Sculpting Lipstick in Decisive Poppy is slightly lighter and less bright, the finish is more matte. MAC Retro Matte Lipstick in RiRi Woo is similar but the finish is matte.
(I received these products in order to evaluate them and give my opinion, but rest assured that my comments are always honest and impartial.)